One cannot object to the fact that comprising a property is an essential matter to discuss. The reason behind this is that in Pakistan, real estate is one of the most beneficial investment opportunities which plays a big part in generating the economy.

But how does this all come into work?

In this blog, Feeta.pk will explain how this is done. And the answer is that real estate companies execute their work through the promotion of real estate companies. Now you might be wondering who promotes the brand and what is the reason behind it?

In today’s time of evolution and development, it has become important to have a marketing team that helps in branding your company. They design such techniques that help to boost the plan and make its presence known. If we talk specifically about the real estate sector, the marketing in real estate chooses the most prominent marketing company to create their name in the market.

In this blog, we will present some interesting and effective marketing ideas that every real estate company should follow

So, let’s have a look!

• Setup a social profile
• Make an attractive business card
• Make yourself easy to contact
• Hire a professional photographer
• Do local sponsorship
• Make your website and application user friendly
• Build google business profile
• Make social media adds
• Keep an eye on your competitor

Now, let us explain every idea in detail!

Setup a Social Profile

The first and most important effective marketing idea is setting up a social profile. This will give your company an instant boost if done correctly. For this, you will have to make social media accounts on all networks such as Facebook, Twitter, Instagram, and LinkedIn. Setting up a social profile will help you connect to your clients and also highlight your success stories. Through your social media profile, you will educate your buyers related to real estate and update them with the project that you are working on.

In one way or another, the world is now dependent on social media, you will probably not be able to make your presence without social media as much as you can with the help of it. To make your social media attractive you will have to upload nice photos, catchy captions, and above all, you will have to be active on social media for your clients.

Make an Attractive Business Card

Design an attractive business card for your company. The card should contain all the necessary information such as the name of your company, contact name and number, email, and company address. A business card would represent your company’s brand and it is also considered to be an overall business image of your business.

Your card must be designed in such a way that it inspires people and the desire to contact the company. A business card is also considered a direct marketing tool because in-person meetings lead to sharing of business cards directly to whomever you want to share them with. By this, we can say that a business card can make or break the marketing game for you. The reasons behind this are

• It gives an ease of contact details
• Create a quick first impression
• Gives a personal touch

It is a fact that successful marketing of real estate lies in professional and great photography. Photographs of poor quality will make people lose interest and result in less followership. For this, you must hire a professional photographer who has experience in architecture and home photography. By this, you will be able to make your listings attractive and gain the attention of people and then this will result in helping you to get a potential buyer. Your photos will act as a support to show your clients what you have to offer. Nowadays 3D tours are becoming a popular thing. Your professional photographer can also create a 3D video of your property which will help your clients to have a 3D tour of the house while sitting at home.

Hire a professional photographer today to make your real estate company’s listing more enticing and attractive.

Do Local Sponsorship

Being a local sponsor will help you make your brand be in the spotlight. Be a sponsor at festivals, school events, or a sports team. This means that you can get your business name or brand logo on pamphlets, t-shirts, or flyers. If you will sponsor a local group you will directly become their real estate leader for reference. Some ideas for local sponsorship are

• Donate to charity
• Sports team sponsor
• Sponsor an event such as pet adoption,
• Donate money at local schools
• Contribute monetarily to different building projects

The sponsorship idea completely lies in the motto “spend money to make money” though it is an old saying it is true without any doubt. Therefore real estate companies should take advantage of these sponsorship opportunities and donate to a cause to create a positive impact on society and build maximum exposure for your company.

Make your Website User Friendly

Nowadays people get attracted to what’s easy for them to use and understand. You must formulate a user-friendly website. The reason why a website is important for real estate marketing is that it helps to educate clients and makes it easy for agents to provide them with valuable resources. A website should deliver content that helps buyers throughout the purchasing process. Here are a few features that should be included in your real estate website

• Photos and description of properties
• Searchable listings
• Customer-centric content
• A consistent look

Build Google Business Profile

To make it easy for users to find you on google maps, search and knowledge panel, set up a google business profile. The reason why having a business profile on Google is important is that it is one of the most trusted platforms for authentic reviews. You can make your business rank higher through Google’s business profile. But this is dependent on the regular maintenance of your business profile. This can be done by logging in to your profile daily and adding new content like listings and photos.

Make Social Ads

To create a presence on social media, the feature that helps the most is paid social media ads. Making social ads for your real estate business can result in excessive engagement and an increase in followers on your profile. This feature allows you to choose your target audience with a budget that suits you. Keep in mind to choose a picture or video for a paid ad that is attractive and highlights information that you would want to give to your audience. Social media ads are one of the effective ideas that can help in real estate marketing.

Keep an Eye on your Competitors

In this era of competition, it is important to keep a check on what your competitors in real estate are doing. How are they managing their social media or how does their website look? By this, you can also get an idea of ​​the mistake they are making and you can avoid replicating them. this will help you distinguish how your company can do better. after you do your analysis, you can come up with new ideas that how can you make your company stand out.

So, which way do you think is most effective?

For the latest updates, please stay connected to Feeta Blog – the top property blog in Pakistan.

Are you worried about your post-retirement days? Though you have worked hard your entire life for your family and still want your finances to be ongoing. It is a great idea to start thinking of a retirement plan and by this, you will be able to accomplish your wishes with financial independence.

A retirement plan in simple words can be defined as making preparations for your future by planning today. It is important to design a retirement plan that suits your needs. The preparation for retirement planning includes

• Deciding when will you retire
• Formulating a retirement plan
• Estimate the amount of money you will be needing
• Planning investment to earn profit from your retirement saving
• Plan about your healthcare
• Calculate your mortgage

Managing your financial plan might seem a bit crucial because it determines the source of your income and your expenses as well. This is important because it helps in formulating a retirement budget by your plan. People entering retirement age mostly don’t plan for the time when they will no longer be working. But it is very important to ponder upon it at least 25 years before your retirement age to maximize as much profit as you can.

In Pakistan, it has been seen that unfortunately, people start thinking about retirement plans after they enter their 50s. Which is very little time to prepare and execute a retirement plan.

If you want to spend your time without depending on anyone for financial assistance, whether that might be your healthcare expenses, your joy and fun activities, or your daily expenditure, here are some ideas that will help you in your post-retirement days.

Feeta.pk in this blog lists down five ways how to start preparing your retirement plan.

• Buying a commercial property
• Investing in a plot
• Opening a retirement saving account
• Buying real estate for rental income
• Purchasing lifetime insurance

Buying a Commercial Property

If you don’t want to rent out your commercial property, starting a business of your own is a big yes!

Buying a commercial property to run your business is one of the greatest ideas for your retirement plan. If you already have some experience in business this will be the cherry on top to utilize your commercial property for running your own business. The most convenient ideas for business setup include opening up a bakery, general store, or grocery shop. Other than this there are ample ideas that can work best for a business setup, which primarily are a café or a restaurant, a fitness or center, a salon, or a boutique. One of the main things that need to be kept in mind before starting a business at the commercial property is the location. Therefore it is very important to plan a business that is beneficial for you in the long run. Business is a nice idea to stay busy and earn even after your retirement, also you can always hire people for help if it’s not easy for you to work full time.

Investing in a Plot

When it comes to investing in a plot, two things can be done depending on your budget, buying a plot file or a plot

A plot file can be defined as a document that the housing societies issue before they are developed. For long-term real estate investors in Pakistan, this is considered to be one of the most popular investments. The rates of the files about the plots are increased once the possession is announced and the plot is allocated. The buyer must thoroughly check and analyze the place where they are planning to invest and if you are choosing this as a retirement plan then you will have to be very careful so that when you invest your money in a plot file, you get a long- term profit from it.

The second option is buying a plot. Once you have bought a plot, you resell it at a higher price after some time. This is considered to be the safest and most popular investment. Usually, smart investors buy plots in areas that are underdeveloped and then wait until the area is fully developed and the price of it increases.

Opening a Retirement Saving Account

If you want to start saving your money for post-retirement days, opening a saving account is one of the options. So if you are planning to start a retirement fund then open a savings account. The benefit of this will not only be saving your money but also generating profit on your deposit. In Pakistan, almost all the banks allow their clients to have this particular type of account and obtain interest periodically. These accounts are not fixed accounts and you can easily withdraw money from them at any time from your debit card, online banking service, or checkbook. This is one of the most ideal plans for your retirement. If you are self-employed or even salaried, opening a savings account is a great idea.

Buying a Real Estate for Rental Income

If real estate investment is new to you, it is better to familiarize yourself with it so that once you invest in real estate you can obtain maximum profit out of it. Not just for real estate but for any investment that you plan to do, you must start researching about it thoroughly.

If you are someone who owns more than one residential property, you can easily rent it out for your post-retirement days and fulfill your financial needs from the rent that you will get from that property. In case you don’t have more than one residential unit, you can start saving for more units as a retirement plan. Real estate for rental income is a remunerative investment option if you are planning your retirement. The reason why it is profitable is that it gives you a constant return on money that you have spent on it. It is understood that renting out your property is a bit of a hassle, but for this, if you prepare a proper agreement with the tenants and make them aware of your rights, it won’t be as difficult as it seems.

Purchasing Lifetime Insurance

If you are looking for a practical retirement plan, purchasing life insurance is the answer. In simple words, it can be described as an agreement between the insurance company and the policyholder. The company promises to pay an amount after a period once the policy has matured and in return for this, the policyholder makes payment to the company either monthly or yearly. This is a smart way of saving money for your old age.

Other than this life insurance companies also offer various benefits such as accidental disability or hospitalization. This will help you in not being worried in case of emergency about your health-related expenses.

Companies that offer Life Insurance in Pakistan

It is better to start thinking about your life insurance from an early age, for instance when you enter your late 20s start thinking about purchasing a life insurance policy.

Why is Retirement Plan Important?

It is better to realize the importance of a retirement plan before you can no longer work. Here are a few reasons why having a retirement plan is important.

• It helps in the fulfillment of one’s dream
• Ensures financial independence
• Helps you meet the needs of family members who are financially dependent on you
• Ensures that money is available upon urgent need whether that’s related to health or any other circumstance
• An increase in the average life expectancy has been noticed
• Relying only on pension is risky

Some Retirement Facts:

• Normal retirement age is between 60-65 years
• Early retirement age is 10 years before the normal retirement age
• Late retirement age is 5 years after the normal retirement age
• Members account balance will be used to purchase an annuity, on retirement
• A tax-free sum of 25% of the account balance will be received by the member upon retirement

It is never too early to start thinking about your retirement plan. In this blog, Graana.com has listed down the five most popular and beneficial ideas for your post-retirement days. It depends on you which plan you think is most suitable and can benefit you in the long term.

To have a stress-free life, you should gear up and start planning for your post-retirement days for not only a regular income but to grow your money as well. This will help you in the days when you don’t want to be dependent on anyone, your kids, or on your family and also when you can no longer work. You can adopt any of the plans mentioned in this blog for a relaxing time during your retirement days.

So, what’s your pick?

Contact Feeta.pk today for investment opportunities to earn even after your retirement.

Land and property; two reciprocal terms

Land and property are two terms that are interchangeable and often come together. Property can be defined as a thing that is owned by a person; it can be tangible and intangible or movable or immovable. Let’s make it more simple and define it as having a legal title over something considered to be your property. Land and property together are explained as a piece of land or real estate owned by a person under legal laws.

What is the difference between movable and immovable property?

Between movable and immovable a variation is drawn in Pakistan, immovable property is defined as the things that are attached to the earth. ie buildings and land plus the benefits that are to come from land or anything that is attached to the earth but under the laws, grass, crops, and machinery embedded in or attached to the land. Considerable movable property is defined as anything that is not included in immovable property is movable property, therefore, the definition of movable property is given about immovable property.

What is the definition of land in Pakistan?

Not only Under the constitution of Pakistan 1973 but also other laws related to land, property rights are protected and have always been brought into notice. Articles under the constitution of the Islamic republic that focus on property rights are articles 23, 24, 172, and 173.

Let’s have a look at these important articles that explain land ownership in Pakistan.

Article 23 of the Constitution of Pakistan:

Under Article 23 it is stated that “every citizen shall have the right to acquire, hold and dispose of the property in any part of Pakistan, subject to the constitution and any reasonable restrictions imposed by law in the public interest.”

Article 24 of the Constitution of Pakistan:

About the acquisition of private property article 24 makes the following statement. “No property shall be compulsorily acquired or taken possession of saving for a public purpose, and save by the authority of law which provides for compensation therefore and either fixes the amount of compensation or specifies the principles on and how compensation is to be determined and given. ”

Article 172 of the Constitution of Pakistan:

In article 172, it is stated that “any property which has no rightful owner shall be located in a province, vest in the government of that province and every other case, in the federal government.”

The article simply means that firstly, minerals, land, and other valuable things that are within the continent or beyond territorial waters of Pakistan come under the ownership of the federal government, and secondly, natural gas and mineral oil that is found within the provincial territory shall be equally divided amongst the federal and the provincial government.

Article 173 of the Constitution of Pakistan:

The last article that talks about the protection of land and property laws, article 173 states “the federal and provincial government can grant, sell, dispose or mortgage any property that vests in them. These governments can purchase or acquire property. All properties acquired for the federation or of a province shall vest in the federal government or the concerned provincial government. ”

In Pakistan, the land is divided into three basic categories; private owned land, state-owned land, and village common land.

Private owners of the land have all the rights to gift, sell, exchange or even dispose of their private land to whomever or however they want but by the legal rules and regulations.

State land is also known as crown land ie Sarkaari Zameen is the land that is under the control of the government, Federal, Provincial or Local. In some cases, state land is given to the citizens under some schemes such as horse studs, cattle breeding, etc. in this scenario the land is under the control of the government but is possessed by the citizens.

Village common land termed as “Shamilat land” is the land given by the state to the owners of a village which can be used for the common purposes of the village community. Every person who is recorded as an owner of land in a village is also a joint owner in shamilat.

What is the difference between Commercial and Personal Property Law?

Commercial Property Law:

The property that is used for business purposes is termed as commercial property; besides this, it can also be termed as land that brings about profit for the owner. A lawyer who works for commercial property is likely to have clients from a wide range of areas because they are capable of dealing not only with domestic but international clients as well.

Examples of commercial property can be from a restaurant, warehouse, or building. You can easily make money / earn profit by reselling it or leasing it out.

For more details related to commercial property visit feeta.pk.

Personal Property Law:

Buying and selling of personal or residential property are defined as personal property law. It means that personal property includes one’s own house, residential unit, or any land that they own under legal terms. The lawyers who work under this law also have clients in a wide range of domestic and international just like commercial property law.

Transfer of land and property

The basic rule for transferring land or property is that it is a must according to the law that if an individual possesses a property it must be registered and verified under their name, this is important if you want to sell your property. There are several reasons for the transfer of property which can be gift deeds, inheritance, mortgage, exchange, etc.

Who is not eligible to transfer a property?

There are a few exceptions for people who are not entitled to transfer a property which includes, legally barred individuals, unstable, and under 18.

Laws of Tenants:

The law of tenants includes a few responsibilities that the tenants have to abide by. Which include

• It is important to pay the agreed amount on time. This has to be followed even if there is an ongoing dispute between the tenant and the owner.
• Be careful that you do not cause any damage to the property and if accidentally any damage is caused by you you must pay for it.
• If you are facing any problem while residing in the residence it is very important to immediately report to the owner so that the problem can be fixed.
• If there are any charges mentioned or highlighted in your agreement that you have to pay, you must abide by them, the entire time you are staying on the property.

Feeta.pk in this blog has focused on the basic land and property laws everyone should know about. Being aware of your rights and having knowledge about the laws is very important so that your rights are protected and no one can fraud or scam.