Globally, property investment is believed to be an “easy money” way. The only prerequisite is smart decision making in choosing a location and some patience. The same holds true for Pakistan, especially Multan as it is most likely to be the center of South Punjab. It is soon to be the ‘money-making place’. But, how can we anticipate about Multan? Does Multan carry enough potential? The investor is wise enough to think about the pros and cons before investing capital in any market and land. So, we will discuss the realities associated with this narrative.
1) No saturation / Investment potential:-
It is undeniable fact that no saturation exists in the property market of Multan: there exists space, potential, and capacity for investment. The swelling of the city has just got acceleration. Investment opportunities are available very near to already established residential settlements and not far away from the center of the city. On a surprising note, agricultural land and mango orchards can be viewed inside the city and are regarded as the best option to invest as it can get high in price scale in the quickest time if developed prudently.
2) South Punjab Province on cards:-
The demand for South Punjab on administrative grounds goes way back, but PTI led govt seems serious in this regard as the South Punjab secretariat has been functional. Development projects can be witnessed in and around Multan and are most likely to be the capital of the new province. New district status to taunsa, kot-addu clearly adds up to this narrative. It’s a fact universally acknowledged that prices swell where infrastructure development is done and it fits in the argument for Multan being an ideal for investment.
3) DHA / Citi Housing:-
DHA’s name in real estate isn’t unknown to anyone in the country. Under the patron of the military, they are the most reliable, well maintained, organized real estate project. Multan, the economic capital of South Punjab, is the new destination of DHA and is offering residential, commercial, business opportunities for the citizens. The prominent feature is the 18-hole Romanza golf club which stimulates investors’ attention. In DHA history, no one experienced loss in the capital value from investments. The same goes true for City Housing which is a scion of Bahria Town Pvt Ltd. They exist almost in every big city of Pakistan and have launched themselves in Multan at two opposite corners of the city, first at Bosan road and recently at shujabad road. They both are prime locations and ideal for investment as the city is expanding in these directions.
4) Commercial and Business:-
To start with, Pearl Continental Hotel, a 5-star hotel chain that is under construction near Askari Phase-I Multan Cantt, will certainly increase VVip travel and tour in the city. Although, Ramada hotel already functional for many years PC addition will certainly leave its position impact. Along with this, Metro cash & carry is newly launched in Multan at Bosan road, which will increase the significance of Multan as a safe place for investment. Metro Bus system already links the opposite ends of the city, thereby easing the connectivity. These are the features of big cities, resultantly, will attract business and investment to the city of saints and ultimately increasing property prices.
5) Price hike:-
It has been witnessed with developmental and infrastructure projects being carried out in and around the city like Nishtar-II, motorway connectivity from North and South, upgrading of roads and sewerage systems are resulting in price hike by 100%-150%. Even the rural population of South Punjab prefers shifting to Multan so that their children can get modern education and grooming environment. This has increased the demand for the residential sector. Undoubtedly, 2-3 years from now, when these projects will complete Multan will certainly get into the shape of a metropolitan city and property investors will be able to secure fat profits.
Summing up this discussion, Multan has the potential to project itself as a trustworthy market for property investment, but with patience to avail the yield beyond imagination.
